HISTORY OF MARKETING CHANNELS
11.12.11
To ensure that all your touch-points are serving customers well, define their purpose, then test, test, test their effectiveness.
Read more: http://www.marketingprofs.com/short-articles/1581/touch-up-your-touch-points#ixzz1dPajGQNj
11.11.11
Edwin Land, the man who inspired Steve Jobs
“Like Jobs, Land dropped out of college. Like Jobs, Land obsessed about function and form. Like Jobs, Land scoffed at the idea of “market research. Both men believed that consumers don’t know what they want until they see it”
(Source: Business Insider)
09.10.11
FROM MY PRESENTATION ON INNOVATION AT GARTNER EXECUTIVE
October 23, 2011
Lucern, Switzerland
05.10.11
VISITORS STAY FAR LONGER ON FACEBOOK
Internet audience may be a good indicator, but duration of stay is probable more relevant in social media. In the 1990s, the biggest challenge was searching information, today the challenge is also capturing information from the audience, not just attracting visitors.
05.10.11
According to about.com, people tend to show at least one of three distinct behaviors, when searching on the web
30.09.11
RED OCEAN VS. BLUE OCEAN
Blue oceans are nice, but the big wins still happen in red oceans..think about it…
12.09.11
If you can imagine it, you can achieve it; if you can dream it, you can become it.
William Arthur Ward
19.08.11
RENT PRICE COMPARISON FOR PRIME SWISS LOCATIONS, 2009/2010
Source: Retail Market Study Switzerland 2010, location group research
14.08.11
